A lead form should ask for enough information to qualify the lead, but not enough to make a serious visitor quit.
For a local service business, the useful minimum is name, email, website or social link, service needed, and one short note about the problem. Everything else can happen after the first reply.
If the form feels like paperwork, reduce it. If it attracts vague leads, add one specific question: “What should be fixed first?” That question tells you whether the visitor has a real problem and gives the follow-up email a clear starting point.
